Everyone wants to get more Leads and Sales, but despite spending a lot of money and effort, your Google Ads Landing Page lets you down.
A low-quality landing page disturbs your ad rank for Google Ads and causes you to lose tons of revenue from quality traffic from Google Ads. This leads to more confusion and disturbs the overall business strategy. In 2025, Google will penalize your Search Ads if the Landing Page has no proper Navigation, as mentioned in their Article.
So today, I’ll share the 5 Landing Page Tips and secrets that we use for our Clients at Scaleket to get the most out of their hard-earned Google Ads Spend.
Write Relevant copy to boost your Ad rank inside Google Ads
If you want to rank higher than your competitors in Google Search ads, having a better Ad rank is important. One of the key factors in it is having your high-converting keywords in the Landing Page Copy.
How to Improve Landing Page Relevance for Google Ads?
- Go to your Keyword report in Google Ads
- Copy high-converting keywords
- Adjust them in your Landing Page Title, Meta descriptions, and heading tags
This will not only improve the Click-through rate but also improve the conversion rate as Users would love to see the same thing on your website that they’ve been searching for.
Here’s the Landing Page Maplewood Counseling is using for the Keyword ‘Couples therapy near me’
Add Client Testimonials to build confidence
As they say “A testimonial on your landing page isn’t just a quote; it’s a conversation starter that builds trust, credibility, and the confidence to convert.”
One of the things that pushes users to book your service or buy a product is credibility. Pages with Social Proof have far better conversion rates.
How to Add Testimonials to a Google Ads Landing Page?
- Ask your customers for feedback related to your service
- Compile in the form of 3 to 5 sentences
- Request your existing Clients for Video Testimonials
- Mention on the start and bottom of your Landing Page to drive action
Check how Grow My Ads uses Video testimonials from their clients to build trust and credibility.
Show the transformation your Product or Service delivers
People don’t buy your product or service, they buy the transformation. So, your Google Ads landing page must be good enough to make them visualize the transformation. Mention the benefits and changes a customer will experience after using your product or service.
Here’s how to do it effectively
- Gather the benefits from Customer experience
- Mention them at the Top of the Page in Headline or Subheadline
- Use them in the form of Bullet points in a separate section
Explain the Process in a few Simple Steps
Explaining to your customer about your smooth process of onboarding clients is one of the best tricks for Lead generation. Tell them how quickly you respond to them. Here are the potential benefits of mentioning the ‘experience’ they get.
- Boosts trust and Credibility
- Reduces the uncertainty your customers have
- Shows service quality and Professionalism
Here’s how Shopify describes its smooth process.
Address the objections of customers
Before making a Landing page, ask yourself what are the objections that your customers want in a product or service. Give them what they are looking for. It not only improves the conversion rate but also improves the Lead Quality, increasing the revenue.
Here’s how we use this in Landing Pages for our clients. Use one or both of these options
- Use the FAQs section on the Landing Page
- Create a separate section for it
Conclusion
Improving your Google Ads landing pages is more important than ever. Apply the above 5 Landing Page Tips and notice the magic with conversion rates of your Ad campaigns.
Have a great and relevant copy, add Social Proof, visualize the transformation, clearly define the process, and solve their objections to boost business revenue from Google Ads.
If you want to have your Landing page according to the above principles, reach out to us and Schedule a Free Meeting. We are always here to help you out.